Today’s evaluation and measurement of the ROI from social media is far from a science. Many marketers are stumped as to how Facebook likes turn into specific results that they can report to their management. There is a great deal of confusion as to how these numbers relate or compare to today’s “accepted” forms of [...]

As many of you may know, 2011 has been a very busy year for Meltwater Buzz. We’ve worked hard on bringing you social engagement features in our newest product, the Engage Module. We have also been busy enhancing our entire social monitoring and engagement platform with last week’s latest release, Buzz 2.5! If you haven’t [...]

Social networks are evolving. As businesses discover what consumers want and expect in terms of interaction and direct communication from a brand, they try new avenues to engage those consumers. And as they experiment with these different avenues, consumer expectations and desires change to meet (or reject) these new methods of engagement. Today’s acceptable practices [...]

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! We’ve talked a lot about the strategy and implementation of [...]

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! We’ve talked a lot about the strategy and implementation of [...]

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! The eighth (and final) use case in this series of [...]

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! The seventh use case in our series is Product Development [...]

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! In our past discussions, we have talked about how individual [...]

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! In our past discussions, we have talked about how individual [...]

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! In our past discussions, we have talked about how individual [...]