Idea Spark: Social Marketing Use Case #3—Customer Service

Customer Service

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! In our past discussions, we have talked about how individual [...]

Idea Spark: Social Marketing Use Case #2—Building Brand Awareness

Brand Awareness

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! In our past discussions, we have talked about how individual [...]

Idea Spark: Social Marketing Use Case #1—Lead Generation

Social Revenue

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. Our last Creativity Coffee topic focused on Who Owns Social Marketing in a Company. The ideas that flowed from that conversation pointed to the concepts that individual initiatives are the genesis of the use of social media / [...]

Idea Spark: Who Owns Social Marketing in a Company?

Holding the Keys

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! During our previous two Creativity Coffees, we continued the discussion [...]

Idea Spark: Voice of the Brand Pt. 2: What is Your Brand’s Voice?

Brand Social Voice

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! During our previous Creativity Coffee, we continued the discussion about [...]

Idea Spark: Voice of the Brand Pt. 1—Who Is Talking?

Voice of the Brand

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! During our previous Creativity Coffee, we continued the discussion about [...]

Idea Spark: The Role of the Community Manager

Community

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! The last Creativity Coffee discussion centered around Social Communities. We [...]

Idea Spark: Social Communities

Social Community

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! Businesses are looking to engage consumers talking about topics that [...]

Idea Spark: Consumer Social Profiles

Social Consumers

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! Last week’s Creativity Coffee focused on Characteristics of Key Influencers—who [...]

Idea Spark: Characteristics of Key Influencers

Influencer

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! Last week’s Creativity Coffee focused on Social Marketing Business Objectives. [...]