Australian Museum Manages Social Media with Meltwater Buzz

Thanks to Meltwater Buzz, Australian Museum Now Benefits From:

• Easy-to-use but incredibly powerful monitoring of social media buzz around the Museum’s activities
• The ability to track the reception to specific events and exhibitions online, identifying key influencers and their views
• Tracking the Museum’s social media footprint, evaluating reach, volume and impact
• The ability to replicate success factors from previous events and apply methodology and rationale to future planning

Download the full Australian Museum Social Media Management Case Study here for more insight into Australian Museum’s use of Meltwater Buzz to monitor and manage social media.