Auto Trader UK Monitors Social Web
Auto Trader, owned by Trader Media Group, delivers classified car advertising across three main channels – web, mobile and print. autotrader.co.uk, the UK’s leading motoring website, is supported by an award winning iPhone app and by the Auto Trader series of magazines.
Finding an increasing need to track sentiment, comments and news online, Auto Trader chose Meltwater Buzz, the innovative social media monitoring tool that tracks over 200 million blogs, micro-blogs, social networks, forums, video and photo websites, product reviews and other social media sites.
Thanks to Meltwater, Auto Trader Now Benefits From:
- Enhanced social media monitoring that provides easy to read but in-depth analysis of Auto Trader’s presence online
- Improved response time to comments and issues, aided by better reporting to Auto Trader’s in-house team of experts
- Direct feed-in to Auto Trader’s product strategy, taking the insights of the community and applying them to the development process
- Performance monitoring, allowing Auto Trader to track the success and sentiment of online PR and social media activity
Download the full Auto Trader Meltwater Buzz Case Study here for more insight into Auto Trader UK’s use of Meltwater Buzz.
