iSOFT Uses Buzz to Analyze Social Audience
As one of the world’s largest providers of healthcare IT solutions, iSOFT designs, builds and delivers industry-leading software systems. A business that prides itself on innovation and staying at the cutting-edge of technology developments, iSOFT as an organisation is increasingly interested in the growing power of social media as a communications and sales tool.
Thanks to Meltwater, iSOFT Now Benefits From:
- Easy-to-use, instant social media analysis, including tracking of iSOFT’s key issues and commentators across a range of channels
- Faster response times to developing issues and conversations online, so iSOFT gets involved rather than just watching from the sidelines
- Smarter use of social media as a sales tool, helping internal teams understand the benefits of engaging in debates that are shaping the IT healthcare industry
- Better internal reporting on the benefits of social media as a sales, monitoring and engagement tool
Download the full iSOFT Meltwater Buzz Case Study here for more insight into iSOFT’s use of Meltwater Buzz.
