WD-40 Manages Social Conversations with Meltwater Buzz
Global consumer products company, WD-40 Company, makes a number of leading brands found under the sink, in the garage and in the toolboxes of loyal fans in more than 160 countries around the world. With its flagship brand, WD- 40®, a household name in home maintenance and a trusted tool of tradesmen, the company has become increasingly interested in the power of social media in general, and more specifically, in monitoring what is being said about its brands on a growing number of blogs and websites.
Thanks to Meltwater, WD-40 Company Now Benefits From:
- A user-friendly, desktop tool that delivers a daily report and analysis tracking of what people are saying about the company, its brands, and its competitors across the social web
- The ability to track whether a particular marketing campaign has had an impact online in terms of social media activity
- Knowledgeofwhothemaininfluencersareinthe social media space and where geographically there are pockets of activity
- A greater ability to shape and contribute to conversations on the web and to better blend these with the company’s overall marketing strategy and business goals
Download the full WD-40 Company Meltwater Buzz Case Study here for more insight into WD-40′s use of Meltwater Buzz.
