News

Press Releases

Meltwater Partners with Online Promotions Leader, Strutta, to Enhance Social Media Marketing Offering

San Francisco & Vancouver — February 15, 2012 — The Meltwater Group, one of the world’s leading online media intelligence companies, and Strutta Media Inc., a leading developer of social marketing applications and analytics for the next generation of online promotions, today announced a strategic partnership. Through this venture, Meltwater will deliver a more robust social media marketing offering, helping companies to more effectively engage with their key stakeholders. [Read more on the Meltwater Group site »]

Meltwater Acquires Blog Search Leader, IceRocket, to Extend Leadership in Social Media Intelligence

San Francisco & Dallas — August 4, 2011 — The Meltwater Group, one of the world’s leading online media intelligence companies, today announced the acquisition of IceRocket, a top social search engine. Together, the companies will provide public relations, marketing, communications and advertising professionals with the most comprehensive set of tools for monitoring, analyzing and engaging in relevant conversations across social channels. All of IceRocket’s employees will join Meltwater. [Read more on the Meltwater Group site »]

Meltwater Group Unites SCRM and Social Monitoring with Meltwater Buzz Engage

Advanced tools help businesses find and join social communities that surround their brands to transform conversations into customers

San Francisco — June 15, 2011 — The Meltwater Group, one of the world’s leading social media and news monitoring companies, today announced the immediate availability of Meltwater Buzz Engage, a new module in the Meltwater Buzz product suite. Engage fuses the social CRM and business offerings of the recently acquired JitterJam product with the social media monitoring capabilities of Meltwater Buzz. This makes Engage the most comprehensive social marketing tool for businesses, brands and agencies on the market today. [Read more »]

Articles

		Meltwater Debuts Social Media Monitoring Platform Buzz Engage “Social media monitoring company The Meltwater Group is debuting new product, called Buzz Engage today, which promises to be one of the more comprehensive social marketing tools for businesses.” [Read more »]
		Meltwater Integrates Social Media Monitoring and Social CRM “It’s obvious [...] simply monitoring what is happening on the social web is not enough. You also need tools in place that enable you to easily engage with the people who are talking about you and to you. That’s the key to this new module, giving both the information you need and a way to interact with it.” [Read more »]
		What Every Social Media Marketer Should Know About Meltwater Buzz Engage “Coolest Feature: Comprehensive social profiles on each social author that provide history and analysis of the individual’s influence and brand affinity.” [Read more »]
		How To Identify and Engage Who Talks About You With Meltwater Buzz “Buzz Engage creates detailed social profile dossiers of the active individuals, by pulling information from various public online sources. The individual biographies are packed with social intel, including a helpful Jitterater influencer score allowing marketers to target their messaging. It’s a brave new world.” [...] “This is localized social CRM on steroids.” [Read more »]