Engage Module

Turning Conversations into Customers

Take the next step in your social business evolution. The Meltwater Buzz Engage Module enhances and extends the core Buzz social media monitoring platform. Manage your social presence and directly engage the individuals talking across the social web. The Engage Module makes it easy.

  • Social Inbox: Centralize your social media management and see all inbound communications across your multiple Twitter accounts and Facebook Pages
  • In-Depth Social Profiles: Evaluate individuals and find the right people to engage
  • Social Contact Database: Segment and target your social contacts with our powerful, intelligent contact database
  • Direct Engagement: Engage existing and new contacts in direct conversation
  • Social Calendar: Manage your social content calendar to ensure regular social updates
  • Social Updates: Post updates to Twitter and Facebook and measure engagement per message and channel

“Engage gives us personal contact with our target groups.”

— Jan Erik Kregnes
Press Chief, National Rail Administration (Norway)
  • Refined Search Criteria: Narrow results by geography, language, keywords and more
  • Engagement Metrics: Evaluate results on the most critical success metrics
  • Unified Interface: Provides a fast ramp to productivity

Engage Module Social Inbox

Consolidate Your Inbound Social Communications

Similar to your email inbox, Engage’s Social Inbox gathers your direct social communications in one place.

  • Centralize your social media management, and view all of your inbound communications, across multiple Twitter accounts and Facebook Pages
  • Get live alerts for new social communications when you’re logged in
  • Immediately respond to those communications or share them with others
  • Assign those communications to others for follow-up

Engage makes it easy to prioritize your social outreach and manage your most pressing social communications.

Open Your Social Inbox

Wordpress plugin expert and Maryland Web Developer Taylor Lovett
Engage Module Comprehensive Social Profiles

Engage the Right Audience

Engage’s social profiles give you an entirely unique, 360° view of each individual on your radar, including:

  • Personal brand sentiment score and details
  • Engagement and communications history
  • External social profile, profile analysis and recent posts
  • Jitterater™ social rating and alternate social identities
  • Linkage to the people they interact with the most
  • Custom tagging and segmentation

Engage then lets you immediately take social action to bring that person closer to your brand. We give you the insight you need and the tools to act upon that insight.

Start Building Social Profiles

Wordpress plugin expert and Maryland Web Developer Taylor Lovett
social contact database

Intelligence At Your Service

The Engage Module’s 360º social profiles give you in-depth views and analysis of each of your social contacts. Engage’s contact database then lets you take all the intelligence we’ve developed to understand, segment and target your social contacts. Gain insight about your audience. Find out where they are. Determine which people to engage—and how. It’s easy with the Engage Module.

  • Automatically syncs database with Twitter contacts and engaged Facebook fans
  • Instantly view contacts by Rank, Reach or social channel
  • View heat maps of contacts by region; click to zero in on people in specific locales
  • Easily create and save custom views of your database
  • Export some or all of your contacts to use in Marketing programs

Engage’s contact database enables businesses and brands to extend the value of social media far beyond Followers and Likes. Take your social marketing program to the next level with Meltwater Buzz+Engage.

Create Your Database

Wordpress plugin expert and Maryland Web Developer Taylor Lovett
Direct Engagement

Take Social Action

With the Engage module, you’re just a click away from direct engagement. Send an @ reply to a tweet or a Direct Message to a Twitter follower. Respond to a Facebook Page comment. Engage makes it easy.

Buzz+Engage. When you combine Meltwater Buzz with the Engage module, both Buzz Campaign search results and your Engage Social Inbox enable direct engagement with new and existing contacts.

Social Profiles. Open a Social Profile from anywhere within Buzz+Engage and review the intelligence we’ve gathered. Click to send a direct communication.

Live Alerts. Receive a pop-up message notifying you of Twitter @-replies and DMs or Facebook Posts or comments when logged in.

Actionable Analytics. View our analytics. Any time you see a contact ID, you can open the Social Profile and directly engage that contact.

Ready to Take Action?

Wordpress plugin expert and Maryland Web Developer Taylor Lovett
Engage Module Social Calendar

Plan And Track Social Updates

Engage’s social calendar allows you to instantly view all the messages you have sent and those you have scheduled for future delivery, including Social Updates and Direct Engagement.

  • View by month and by day
  • Click to see the detailed metrics for each message sent
  • Click to create a new social update to post to Twitter and/or Facebook
  • Tailor it for each channel, attach a link and send it now or schedule it for later

Engage makes managing your social communications easy. Better yet, all those efforts are measurable for specific return on effort.

Fill Your Social Calendar

Wordpress plugin expert and Maryland Web Developer Taylor Lovett
Engage Module Social Update

Update Twitter and Facebook

Hand-in-hand with Engage’s Social Calendar are Engage’s Social Updates. Create Facebook Page wall posts and Twitter status updates for one or more accounts at the same time with Engage’s multi-account capabilities and tailor each message for its respective channel. Schedule updates to go out immediately or for a later date and time. Include and shorten a link to specific content to enable engagement tracking. Post pictures to Twitter (via Twitpic) and Facebook albums.

Geo-Targeted Facebook Posts. Create content for each country or language and have it appear to select Fans. Make your Facebook page global and local!

Facebook Links. Engage enables you to add (and track) links to your Facebook wall updates in native Facebook link attachment form. Select a thumbnail, tailor the heading and description of the link target.

Recent Status Updates. You also have a quick view of your recent updates at hand. Don’t duplicate your efforts—or your messages!

Ready to Get Engaged?

Wordpress plugin expert and Maryland Web Developer Taylor Lovett
Engage Module Map View

Focus Your View

How do you sort through the thousands of conversations surrounding your brand and focus on ones that may be occurring in a certain region? About a certain topic? About a specific viral piece? Let Engage’s unique capabilities help you zero in the conversations that matter to you at this moment.

Map View. View Campaign search results or your Social Inbox as a heat map. Zoom in by country, by state or region and even by city and view only conversations from that specific geography.

Filter Results. Filter your Campaign results or Social Inbox by sentiment, by channel and even by language. Narrow your time frame to only view recent results. Use the Keyword Analyzer to narrow your results by the most common topics of conversation.

Focus Your Efforts

Wordpress plugin expert and Maryland Web Developer Taylor Lovett
Multi-account

Centralize Your Social Media Management

Manage multiple Twitter accounts and Facebook Pages and drive your company to social success across geographies, languages, brands and businesses.

  • Post to multiple Twitter accounts and Facebook pages at one time
  • Centralize all your social communications into a single Social Inbox
  • Enable both central management and distributed workflow
  • Single platform = quick ramp to productivity
  • All accounts enjoy the same reporting and measurement

Centralize Your Social

Wordpress plugin expert and Maryland Web Developer Taylor Lovett
Engage Module Analytics

Measure Everything

Engage’s analytics enable you to measure the success of your social marketing efforts. Find out what content is working for you. See which individuals are most engaged with your brand. Discover your top retweeters. Track your brand impressions and more. Download and share the insight we’ve gathered and report your success to others.

Do We Measure Up?

Wordpress plugin expert and Maryland Web Developer Taylor Lovett