The Rise of the Social Customer and Their Impact on Business

Meltwater Client Events

We hope you had a chance to join us in our first US client seminars in San Francisco and New York! Our client seminars are a place for our valued customers to mix and mingle and to learn best practices in monitoring and engagement.

Keynote Speaker

We were honored to have Michael Brito @britopian, VP of Social Media at Edelman Digital and author of Smart Business, Social Business. Michael’s thought leadership in the social media space provides keen insight into the best practices, innovations and trends that are driving the social space. This thought leadership is showcased in his Britopian blog.

Michael’s presentation focused on some of the insights he details in his book. He states:

A social business is any organization that has integrated and operationalized social media within every job function (and process) internally.

How have you integrated social media into your organization? Gain more insight into the heart of a social business in Michael’s presentation.