Why Social Media Matters – HiMSS Case Study

Social Media World Forum

Jason Arican @jasonarican, Managing Director of Client Relations for Meltwater Buzz, presented this social media case study at Social Media World Forum. Jason has day-to-day responsibility in working with Meltwater Buzz clients, helping them further their social media efforts and results in conjunction with the Meltwater Buzz platform.

Jason has worked closely with HiMSS–the Healthcare Information and Management Systems Society–to drive their efforts to leverage social media. HiMSS is a non-profit organization committed to improving healthcare through IT and management solutions. While this is not an industry or organization that you’d think would be a primary candidate to take advantage of social media, HiMSS has been successful in driving awareness and developing thought leadership in their industry. Find out more about their goals, strategy and tactics.